May 25, 2012

Bowditch Ford wishes you a 
happy and safe Memorial Day. 

"Who kept the faith and fought the fight; The glory theirs, the duty ours." Wallace Bruce 

Bowditch Ford Quicklane

Did you know that we have another location to meet your service needs at? We do, it is our Quicklane located at 11203 Jefferson Avenue in Newport News. Our Quicklane is regularly open from 7:00AM to 6:00PM Monday through Friday and Saturdays from 7:00AM to 5:00PM to service any make and any model with no appointment needed. This holiday weekend the Quicklane is open Saturday from 7:00AM to 5:00PM and Monday from 7:00AM to 4:00PM.  The Quicklane also has a diesel, light and medium duty Truck Shop that can handle all of your Super Duty needs. Call 757-595-1183 and ask for Venus or Scott to get a service quote today!

This week at Bowditch Ford we are ready to help you Get Ready to Go! We have great deals to get you in the Ford vehicle of your dreams. Give us a call at 757-595-2211, click or stop in today to see the amazing deals we have this week!

The BIG Tire Event! The Final Days!

Bowditch Ford can meet all of your tire needs and now through May 31, 2012 the BIG Tire Event is on! Not only will Bowditch Ford will meet or beat any competitors' advertised price on name brand tires that we sell, and right now Ford will give you $100 rebate when you buy four new Goodyear, Continental Tire, Pirelli, Hankook, Dunlop or Yokohama tires. Stop by our Service Department and get all information on our great tire deals or give us a call at 757-595-2211.

Bowditch's Employee of the Week

This week's employee in Venus Bowles. Venus has been with us for almost a year and is a Service Advisor at our Quicklane location. Venus is a Hampton Roads native and has over six years of automotive experience. Venus has also worked for three years as pit crew chief for a local racing team. Venus has two children and a beautiful grand daughter. When not working hard to get you the best price on the service you need, Venus enjoys spending time with family and friends, heading to the beach, and riding motorcycles.  Venus' favorite part about her job is getting to meet and assist new customers. Call Venus at 757-595-1183 today for a quote on any work that you need done. 

May 18, 2012

We Are Making Changes

At Bowditch Ford we are continually striving to make your sales and service experience the best it can be. With your needs in mind we are proud to have recently brought new software to the Bowditch that helps make your buying experience faster and more efficient. With this new tool our award winning sales department is now able to provide you with even better customer service. We can now reduce the time you spend in the dealership, make your sales experience more exciting and we can better connect with you to meet your needs. You already have made us your Hampton Roads Ford King, let us treat you like royalty when you learn why nobody beats a Bowditch deal. Call 757-595-2211 or Click today to see what our Sales Department can do to make your new vehicle dreams come true. 

What Part is Right for You?

When it comes to choosing the right part for your Ford vehicle, you have two options. If you want only the best for your vehicle ask for Genuine Ford Parts. This line of Ford Parts is original equipment for your Ford vehicle and keeps your vehicle giving you that "like new" driving performance and reliability. Did you also know that all Genuine Ford Parts are backed by Ford Motor Company with a 12 Month/12,000 Mile Warranty and offer you the manufacturing and engineering expertise that can only come from Ford's over 100 years of experience. Bowditch Ford offers Motorcraft^® parts that are OEM recommended and gives you the highest quality that you expect from a Ford product and are at competitive prices which leave you no reason not to choose OEM parts when you service your vehicle. So the next time you are in the Service Department make sure to ask for Genuine Ford Parts or Motorcraft^® Parts. Schedule your Service today by calling 757-595-2211 or to schedule online click here.

Are YOU Ready to GO?

Stop by our Facebook Page on Tuesday May, 22, 2012 and learn about how you can Get Ready to Go!

THE FINAL DAYS!

Bowditch Ford can meet all of your tire needs and now through May 31, 2012 the BIG Tire Event is on! Not only will Bowditch Ford will meet or beat any competitors' advertised price on name brand tires that we sell, and right now Ford will give you $100 rebate when you buy four new Goodyear, Continental Tire, Pirelli, Hankook, Dunlop or Yokohama tires. Stop by our Service Department and get all information on our great tire deals or give us a call at 757-595-2211.

Touch a Truck

Bowditch Ford is proud to be participating the 1st Annual Touch a Truck event put on by the Junior League of Hampton Roads. Bring your family out and let the kids learn all about different trucks! 

Bowditch's Employee of the Week

This week we are pleased to introduce you to Walter Holmes, a member of our Internet Sales Team. Walter  has been with Bowditch Ford for seven years. Walter is from Fredericksburg, VA and graduated from Christopher Newport University in 2009 with a degree in Business Administration . In his spare time Walter enjoys spending time with his family and friends who are scattered throughout Virginia. Walter's favorite thing about his job is helping his customers find the vehicle of their dreams. Call Walter at 757-595-2211 to learn more about our inventory and specials. 

May 11, 2012

New Low Price, Even Better Service

Our Service department has been busy making changes to better serve you and your vehicle. As a Ford owner you already know the great value that comes from The Works, now at Bowditch the deal is even better! The Works Fuel Saver Package includes an oil change (up to 5 quarts), tire rotation, brake inspection, Multi-Point inspection, fluid top-off, air filter check, belt and hoses check, and now ONLY at Bowditch, an alignment check too! It's like a physical for your vehicle! You get all this for only $39.95! Give us a call at 757-595-2211 and schedule your service appointment today or click here to schedule online. Click to see Mike Rowe and Senior Master Technician Jim Twitchwell show you The Works.

2012 Fusion

Bowditch Ford has the largest selection of Ford Fusions in ALL of Hampton Roads and right now is the time to buy one! Ford is offering up to $2,500 in rebates,  plus an additional $750 in trade-in assistance, Interest rates are as low 0%*. Now is the time to call, click or stop in to find the Fusion that is right for you! Keep reading to learn more about the 2012 Ford Fusion. 

*Some restrictions apply. See dealer for complete details.

2012 Ford Fusion Continues to Offer Strong Combination of Technology, Style and Value

·   Six-speed automatic transmission now standard on Ford Fusion SE, which is the most popular of the five series offered

·   2012 Ford Fusion continues to offer four engine choices for midsize car customers: 2.5-liter four-cylinder; 3.0-liter V6; 3.5-liter V6 and a best-in-class hybrid powertrain

·   2012 Ford Fusion builds on legacy that includes Insurance Institute for Highway Safety Top Safety Pick and Consumers Digest Best Buy

With cutting-edge design, innovative and class-exclusive technology and outstanding fuel economy and performance, Ford Fusion has long been a popular choice for midsize-car buyers.

In 2010, Fusion set a full-year sales record of 219,219 – the first time since 2004 a Ford car eclipsed the 200,000 milestone.

“Ford Fusion delivers value and performance through a diverse lineup, offering customers the opportunity to better tailor their needs,” said Jonathan Richards, Fusion marketing manager. “The 2012 Ford Fusion will continue to build off this heritage.”

For 2012, Fusion adds a six-speed automatic transmission as standard on the SE model, the most popular of the five series offered. SE also features a new standard 17-inch aluminum wheel.

Green
Fusion delivers competitive fuel economy across the lineup. The 2.5-liter four-cylinder delivers 23 mpg city and 33 mpg highway; the 3.0-liter V6 delivers 20 mpg city and 28 mpg highway and the 3.5-liter V6 standard on Fusion Sport checks in at 18 mpg city and 27 mpg highway (front-wheel-drive configurations).

The 3.0-liter V6 is flex-fuel-capable, meaning the engine can run on unleaded gasoline, E85 (up to 85 percent ethanol and 15 percent gasoline) or any mix of the two. Fuel injection and spark timing are adjusted automatically according to the actual blend detected by electronic sensors.

In addition, Fusion is approximately 85 percent recyclable by weight, and it is estimated that more than 20 percent of Fusion’s vehicle weight is from recycled content.

Quality
Providing customers a quiet cabin on the road has been a key area of focus in Fusion and the 2012 model is no exception. Improvements incorporated into the 2012 model includes dampers on the front lower control arms to reduce interior road noise, enhanced door seals to reduce wind noise and mirrors designed to deflect wind downward to help reduce wind noise.

Ford Fusion is projected to hold its resale value better than the 2011 Toyota Camry. Ford Fusion quality can’t be beat by Honda Accord and is better than Toyota Camry.

Fusion Sport, with its even sportier look, larger, more powerful engine, aggressive 18-inch wheels and upgraded suspension tuning, caters to the driving enthusiast.

The 263-horsepower 3.5-liter V6 engine is mated to a six-speed automatic transmission with SelectShift™. Front-wheel drive is standard and all-wheel drive is available. The sport-tuned air intake system provides an assertive growl that complements the driving experience.

Safe
The 2012 Ford Fusion offers a suite of innovative safety technologies and, like the 2011 Fusion, is expected to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety (for models built after February 2011).

To earn a Top Safety Pick, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact crash tests and roof strength evaluations, as well as offer electronic stability control. AdvanceTrac® electronic stability control is standard on every Fusion.

Smart
The 2012 Ford Fusion offers a wide suite of customer-focused technology, including industry- and class-exclusive MyKey® as a standard feature. MyKey allows owners to program a “key limit” to certain vehicle functions to help promote safe driving habits, including limiting top speed and a persistent Belt-Minder® alert.

Class-exclusive SYNC® is available on Fusion SE and above models and provides hands-free access with simple voice commands. Every vehicle with SYNC offers hands-free calling via paired and connected Bluetooth®-enabled phone, hands-free music via USB-connected digital media player and customer support and software updates via SyncMyRide.com for registered owners.

Other available SYNC Services features include Traffic, Directions and Information, which allows customers to receive traffic alerts, turn-by-turn directions and business search through the radio, hear personalized news, weather, horoscopes, stocks, movie times and sports content, get travel information and send directions directly to the SYNC system. Also available is Vehicle Health Report, which allows customers to receive an online report of vehicle diagnostics, and 911 Assist™, which can connect directly to a 911 operator through the paired mobile phone after an accident in which an airbag deploys.

2012 Ford Fusion owners (SE series and above) are next in line for SYNC AppLink™, the industry-first software application that gives SYNC users hands-free voice control of their smartphone apps.

Production location
The 2012 Ford Fusion is built at Hermosillo (Mexico) Stamping and Assembly Plant.

Source: Ford Media

CMA Music Fest Winner

This week Kirsten was on hand at US 106 Today's Country to present Jamie Sordelet of Norfolk her CMA Music Fest prize pack. Jamie is looking forward to taking the trip with her mom and is really excited to visit Nashville for the first time. All of us at Bowditch hope that she has a great time.  

May Aftermarket Special

KEEP YOUR CAR LOOKING NEW AND PURCHASE THE ENVIRONMENTAL PROTECTION PACKAGE

INCLUDES PAINT SEALANT, INTERIOR PROTECTION AND UNDERCOAT

CARS $903        TRUCKS $1203

AND RECEIVE YOUR CHOICE OF

 FREE KEYLESS ENTRY DOOR PAD (INSTALLED)

OR

FREE WINDOW DEFLECTORS (INSTALLED)

STOP BY AND SEE PAIGE FOR DETAILS OR CALL HER AT
 757-595-2211

Bowditch's Employee of the Week

This week we are pleased to introduce you to Mike Jacobs our Parts Counter Person. Mike has been with Bowditch for over 11 years and has over 15 years of automotive experience. Mike is not only Master Parts Certified, but he is also Master Service Certified for Ford and Suzuki. Mike has been married for 11 years and has six children. Mike's favorite part of his job is interacting with customers. Mike takes pride in getting you the right part for the job. The next time you need parts come on in or call Mike at 757-595-2201.

May's Sales Deals

May 4, 2012

The 2013 Escape is Coming Soon!

All-New Ford Escape: Smarter Utility Vehicle Saves Customers Fuel, Money; New Technologies to Make Owners’ Lives Easier

• Ford’s newest sport utility vehicle (SUV) arrives next year, bringing clever technologies and features designed to make life easier, and fuel economy projected to top any vehicle of its kind on the market
• Versatile vehicle features new hands-free technology – including liftgate with motion-sensing technology similar to video games’ and upgraded MyFord Touch® system that makes connecting with digital devices on the go even easier
• New Escape’s projected fuel economy is up to 5 mpg better than outgoing Escape; 1.6- and 2.0-liter EcoBoost® engines save customers fuel and money
• Customers globally will start seeing this sleek small SUV next year, too. Named the Ford Kuga in Europe and China, this vehicle makes its international debut at the Geneva Motor Show in March and will offer unique powertrains and features for customers in those markets

The Ford Escape, America’s best-selling SUV, will raise the bar even higher with the debut of an all-new model that features 11 new exclusive features and fuel economy projected to top any vehicle of its kind on the market today.
“We call our all-new Ford Escape the ‘Smarter Utility Vehicle’ because it offers the strengths that customers today really value – fuel economy, versatility and new technology that makes driving and living with the vehicle easier and more fun – all wrapped in a sleek, more modern design,” said Derrick Kuzak, group vice president, Global Product Development. “Ford understands that more people every year are looking at vehicles like Escape, and we want to give them even more reasons to buy.”
Sixty percent of Americans shopping for a vehicle next year will look at either a midsize car or small SUV, making Escape part of one of the most cross-shopped and fastest-growing segments in the auto industry.
“Escape is America’s best-selling utility vehicle, and the Ford team has worked hard to make sure we deliver even more of what small SUV owners really want,” Kuzak said.
In addition to more cargo volume behind the first and second rows than today’s vehicle, the new Escape delivers:

• Eleven features no other small SUV offers
• Clever technologies that make Escape even more versatile, including an available hands-free power liftgate that allows quick and easy access to cargo with the kick of a foot
• Projected best fuel economy of any compact SUV, up to 5 mpg better than previous Escape
• Driving dynamics that make the drive experience more engaging on-road and a new Ford Intelligent 4WD System that provides even better traction off-road
• Sleek new design, with better interior materials and more finishing touches

Escape technology makes life better
An array of clever technologies adds to the new Escape’s versatility, helping make life easier for its owners. Key features include:

• An available hands-free power liftgate brings new technology to the SUV market and is enabled by motion technology used in today’s video game systems. A gentle kicking motion under the center of the rear bumper activates, unlocks and raises the liftgate when the driver has the Escape key fob. This allows quick and easy access to the cargo area without needing to set down packages or dig out keys. The same process closes the hatch

• SYNC® with MyFord Touch®, offers multiple ways for customers to manage and control information through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs. Upgraded system includes new look, making phone, navigation, entertainment and climate controls even easier to use

• Parallel parking the Escape is virtually stress-free with active park assist. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals

• Maneuvering parking lots and traveling open roadways becomes even safer and less stressful with Escape’s sensor-based BLIS® (Blind Spot Information System) with cross-traffic alert. BLIS displays an alert in the side mirror when a vehicle is detected entering a blind spot. Cross-traffic alert warns if traffic is detected approaching from the sides, such as when Escape is leaving a parking space in reverse

• The all-new Ford Escape is the first Ford SUV to combine class-exclusive technology to  automatically slow the vehicle when it’s cornering too fast (Curve Control) or help accelerate through a turn (Torque Vectoring Control); a new Intelligent 4WD System helps deliver outstanding handling on pristine pavement and in adverse conditions as well, along with  excellent traction off-road

Spirited performance with outstanding fuel economy
Escape offers Ford’s broadest nameplate range of EcoBoost® engine choices yet. Strong fuel economy comes from either the available 2.0-liter EcoBoost engine or 1.6-liter EcoBoost engine, which makes its American debut in the new Escape.
Both new engines combine EcoBoost’s core technologies of direct fuel injection and turbocharging and add twin independent variable camshaft timing (Ti-VCT) to deliver even better miles per gallon and save customers money on fuel.
In Escape, EcoBoost engines are mated to specially calibrated, six-speed SelectShift Automatic™ transmissions, which are standard and allow drivers who want more hands-on experiences to manually control gear selection from a switch on the left-hand side of the shifter.
The gearbox features a new torque converter for improved driving feel, silky smooth shifts and even better fuel economy. Engineers also installed revised gear ratios for a balanced driving feel in all situations.
The standard engine in North America is an updated 2.5-liter, giving the new Escape a comprehensive lineup of four-cylinder offerings. It also is matched to a SelectShift Automatic six-speed.
Also aiding fuel economy is Escape’s sleeker design. The new model is nearly 10 percent more aerodynamic than the outgoing model.
Plus, the new Escape’s active grille shutter system, which is on all models with the 1.6-liter EcoBoost and 2.5-liter four-cylinder engines, reduces wind resistance. Grille slats stay open when extra engine cooling air is required, such as low-speed stop-and-go driving. When cruising on the highway at steady speeds, the grille slats automatically close to improve aerodynamics and fuel efficiency.
Versatility and capability come standard
Stowing and towing are even easier in the new five-passenger Escape, thanks to a low liftover height of 27 inches, more innovations and cargo volume that surpasses the outgoing Escape – with 68.1 cubic feet of space behind the first row and 34.3 cubic feet behind the second row.
The new Escape’s rear seats have been designed to fold flat easily. With the touch of a button, the head restraint folds down and with the lift of a handle on the seat, the seatback folds and dives as the seat folds flat and clicks into position.
Escape also features an available two-position load floor, which can be configured to allow the customer to choose among maximum luggage volume or flat load floor.
When properly equipped, the all-new Escape maintains a trailer tow rating of 3,500 pounds.
Engaging driving performance through seamless system
Using new advanced software and sensors, the new Intelligent 4WD System analyzes data from 25 external signals, including wheel speed, accelerator pedal position and steering wheel angle, assessing road conditions and driver input 20 times faster than the blink of an eye.
The system uses all the sensor inputs to turn the vehicle in the direction the driver wants it to go. Intelligent 4WD builds on the pre-emptive actions by adding and subtracting torque as needed through an electromagnetic clutch.
New SUV goes global
Following its world debut in Los Angeles, this new vehicle will head to Europe, where sales of compact sport utilities have grown 200 percent since 2000. It will be revealed at the Geneva Motor Show in March for European customers as the all-new version of the Ford Kuga and will have unique powertrains and features. Chinese customers also will see the all-new Kuga next spring.
“This all-new Ford model opens a new chapter in the world of SUVs,” Kuzak said. “By being smarter, this utility vehicle will help customers around the globe find better, easier ways to connect with technology, maximize fuel efficiency and find the versatility and capability they need and want.”

Source: Ford Media

Ford Owner.Com

Have you visited www.fordowner.com yet? Did you know that with one click of a button you can schedule service, view a online owner's manual for your vehicle, get special service offers, check what is in your Owner's Advantage account and more? You can even get advice on ownership, driving tips, and DIY maintenance help too. So the next time you need to schedule Service, head over to www.fordowner.com  and get scheduled for what you need on your time and learn the added benefits of being a registered Ford owner. 

May Aftermarket Special

KEEP YOUR CAR LOOKING NEW AND PURCHASE THE ENVIRONMENTAL PROTECTION PACKAGE

INCLUDES PAINT SEALANT, INTERIOR PROTECTION AND UNDERCOAT

CARS $903        TRUCKS $1203

AND RECEIVE YOUR CHOICE OF

 FREE KEYLESS ENTRY DOOR PAD (INSTALLED)

OR

FREE WINDOW DEFLECTORS (INSTALLED)

STOP BY AND SEE PAIGE FOR DETAILS OR CALL HER AT
 757-595-2211

Bowditch's Employee of the Week

This week we are pleased to introduce you to Paige Fraasch our Aftermarket Manager. Paige has been with us for almost six months and came to Bowditch with over 13 years of automotive experience. Paige, a Yorktown resident, has two daughters and has been married for 10 years. Paige loves to spend time at the beach when she is not busy helping you find the perfect accessory for your car. Paige's favorite thing about her job is getting to know all of our great customers and helping them to love their vehicles just a little bit more by adding that perfect something extra. Next time you come in be sure to say hello to Paige and see how she can help you. 

April 27, 2012

FREE Alignment Checks!

Bowditch Ford is pleased to be the first Ford dealer in the region to offer FREE alignment checks to our service customers! We recently installed the new alignment check machine in our Service Drive. Now when you pull in for Service we can make sure that your vehicle is properly aligned. Did you know that when your wheels are properly aligned that you reduce the wear on your tires, improve your vehicle's gas mileage, improve your vehicle's handling, and have a safer driving experience. Be sure to ask for an alignment check the next time you make your Service appointment by calling 757-595-2211!

Dig In 5k!

Members of our Bowditch Team had a great time on Sunday April 29, 2012 at the Earth Day Dig In 5k! Walter and Amber had a great time leading the race in the pace car, Casey, Helena, and Kirsten loved showing you the best that Ford has to offer in EPA estimated MPG, and giving out prizes to children. We hope that the first 150 registered runners who got the Bowditch Hyrda Pouch enjoyed cup free racing! 

Bowditch's Employee of the Week

This week we are please to introduce you to Bob Pickerell one of our Shuttle Drivers. Bob has been with us for almost a year and has been working as a shuttle driver for seven years. Bob is available to get you where you need to go while your vehicle is in Service.  Bob's favorite part of his job is getting to know our customers. Bob has been married to his wife for 44 years and has four children. 

Contest Winners!

Sheryl Chasse, Sugarland VIP Experience Winner!

Chip Cutrone, Daily Prize Pack Winner!

Bridget Thornton, Daily Prize Pack Winner!

Peggy Cobb, Daily Prize Pack Winner!